Begin reviewing which shopify plugins you should buy or try. There are many steps you should start proceeding with. Having a pretty site is just one element of ecommerce conversion optimisation. #How to search shopify stores by niche professionalYou need to hire a professional designer and work one-on-one with them to get your site looking amazing. This involves re-imagining your site, and is something that you can’t easily just hand off to a developer. Especially if your site is older, you need to decide if you should have a new site developed. Optimising Your Site for ConversionsĪ major advancement in our niche ecommerce store (focused on fountain pens) was optimising our site for conversions. Under fountain pens, we have hundreds of brands of fountain pens you can easily get too and that each acquire thousands of monthly traffic. For us, this is fountain pens, fountain pen bottled ink, notebooks and journals, and pen pouches and cases. Use the main product types you sell as the top of the silo. What are the main types of products you sell? For good ecommerce site structure, you want to make a silo that goes from the most general categories to the more specific product categories and products themselves. Typically a good site structure for SEO is simple and delineates things into easy categories. Site structure is how the different pages on your site are linked together, determining how Google bot goes through your site as well as how page rank (link authority) spreads to the rest of your site. What is site structure? It’s the way your website is organised with URLs, categories, and navigation. Having a technically intelligible site structure leads to a better understanding of your website by Google, in-turn increasing your organic traffic. This can be a demanding technical skill involving the engagement of professional marketers and seasoned developers Photo credit: Goldspot SEO Site Structure Having the correct technical SEO implemented into your site’s framework is crucial, as well as developing a site that gets conversion rates above 2.00%. Site structure does not get talked about as much as it should in the ecommerce space. How We Built Our Shopify Store to Maximise Traffic and Conversions. I’m going to share with you, for the very first time, how we built up our shopify store and grew it to over 7 figures. I am the CEO of Goldspot Pens, a niche ecommerce store specialising in fountain pens and luxury fountain pen brands. But what’s real and what’s just hype? Wouldn’t it be great to see a real shopify case study without fluff? Shopify has become a major buzzword, and hundreds of thousands of ecommerce stores are switching to it, as well as new entrepreneurs and seasoned business owners who are looking for an investment.
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